Pre-Shower Makeup Is Making Beauty Fun Again

Do
you
remember
the
last
time
you
played
dress–up?
Maybe
it
was
when
you
were
a
little
kid.
For
others,
like
me,
you
might
find
yourself
playing
dress
up
whenever
you
go
shopping
and
come
home
with
new
clothes
or
beauty
products.
Experimenting
with
your
look
in
the
comfort
of
your
own
home
is
not
only
a
playful
way
to
pass
the
time
but
also
allows
for
creativity
to
thrive
without
any
judgment
from
looking
eyes.
This
is
probably
why
one
of
TikTok’s
latest
trends
is
all
about
a
carefree
approach
to
makeup.
Pre–shower
makeup,
which
is
basically
just
doing
a
full
face
of
makeup
before
getting
in
the
shower
and
then
washing
it
all
off,
has
taken
over
beautytok
and
sparked
somewhat
of
a
creative
revolution.

As
makeup
novices
and
veterans
alike
apply
bold,
colorful,
and
sometimes
even
costume–level
makeup,
it’s
fitting
that
the
lyric
“You’ve
never
been
to
heaven,
have
you?”
from
Megan
Thee
Stallion
and

Dua
Lipa’s
song
Sweetest
Pie
underscores
this
trend.
At
its
core,
pre-shower
makeup
really
is
just
about
having
a
good
time.
Many
beauty
enthusiasts
who
have
tried
the
trend,
consider
pre–shower
makeup
to
be
an
extremely
relaxing
and
nostalgic
pastime.
“Experimenting
with
makeup
looks
calms
me
down
and
makes
me
super
relaxed.
I
could
even
call
it
therapeutic
because
I’m
alone
with
my
thoughts
and
I
get
to
let
my
thoughts
flow
while
doing
something
fun,”
says
TikToker
and
beauty
influencer,

Mirta
Miler.
For
others,
this
ritual
has
become
a
way
to
spark
new
creative
ideas.
“Experimenting
with
new
products,
new
colors,
new
shades
on
different
parts
of
my
face,
really
helps
me
get
out
of
those
creative
blocks,”
says

Tao,
makeup
artist
and
beauty
influencer.

Unlike
the
“clean
girl
makeup”
and
minimalist

beauty
trends
that
have
recently
become
popular,
pre–shower
makeup
has
urged
people
to
dig
deep
and
explore
their
most
innovative
and
imaginative
sides.
There
really
are
no
rules.
Who
cares
if
your
look
turns
out
horrible?
Or
if
you
spend
your
entire
night
in
front
of
your
mirror
making
your
face
up
like
a
character
from
Avatar?

That’s
the
beauty
of
it!
It’s
not
about
the
end
result.
It’s
about
the
journey
and
how
it
makes
you
feel.
At
the
end
of
the
day,
we
all
just
want
to
feel
something,
right?
Many
even
connect
it
back
to
childhood
moments
and
the
freedom
of
uninhibited
imagination.
“It
makes
me
feel
free,
almost
like
a
little
kid
again,”
says
beauty
influencer

Brooke
Monk,
whose
pre-shower
makeup
video
has
amassed
over
24
million
views
and
3.5
million
likes.

Though
some
may
consider
the
trend
a
bit
controversial
and
even
wasteful,
for
makeup
lovers,
getting
to
experiment
with
outlandish
beauty
looks
outweighs
any
negative
stigmas
about
the
trend
itself.
“I
think
it
shows
the
creative
side
of
people
who
enjoy
makeup.
We
all
need
a
reminder
that
makeup
is
a
fun
and
playful
way
to
express
ourselves,”
says
Monk.
She
goes
on
to
say,
“I
loved
the
sense
of
community
and
relatability
the
trend
created,
which
is
why
I
wanted
to
participate
in
it!”

Through
social
media,
many
beauty
lovers
have
found
solace
in
having
a
space
where
others
share
their
passions
for
makeup,
skincare,
and
all
things
beauty.
Knowing
that
there
are
people
who
find
joy
indulging
in
makeup,
especially
to
the
degree
where
they
do
it
just
for
fun,
has
made
many
beauty
enthusiasts
feel
seen
and
understood.
In
her
pre–shower
makeup
video,
Miler
exclaims,
“I
fully
didn’t
know
that
other
people
did
this!
Why
haven’t
we
ever
discussed
this
before?”

The
excitement
truly
lies
in
knowing
that
no
one
ever
has
to
see
the
look
you’ve
created
unless
you
decide
to
show
it.
You
aren’t
doing
your
makeup
for
the
world,
it’s
solely
for
yourself.
In
a
time
when
creativity
is
so
heavily
commodified,
it
can
be
hard
for
many
artists
and
creatives
to
balance
what
is
for
public
consumption
and
what
is
simply
a
necessary
expression
of
personal
passion
and
a
desire
to
try
new
things.
“I
remember
one
time
I
came
home
from
dinner,
and
I
had
just
bought
new
products
from
Sephora.
That
night,
I
did
a
green
holographic
lip
with
a
glittery
orange
eyeshadow,”
says
Tao.

Playfulness
and
imagination
have
always
been
at
the
forefront
of
the
most
innovative
beauty
trends
and
editorial
beauty
looks.
Artists
like
Pat
McGrath
and
Danessa
Myricks
are
coined
for
having
long
opted
for
eccentric,
colorful,
no
holds
barred
makeup
looks
that
leave
viewers
stunned.
The
pre–shower
makeup
trend
inspires
us
to
do
the
same.
By
not
taking
the
end
result
so
seriously,
we
can
remember
why
we
love
beauty
so
much
in
the
first
place;

:because
it’s
fun!
Monk
explains,
“Makeup
has
no
rules
and
with
that
comes
the
freedom
to
be
an
artist
using
it.
I
think
it’s
incredibly
important
we
indulge
our
creative
imagination
every
once
in
a
while,
whatever
form
that
takes,
including
using
makeup,”