Pamela Anderson Is Now the Co-Founder and Owner of Sonsie

In the documentary Pamela, a Love Story, which debuted on Netflix nearly a year ago, Pamela Anderson appeared on camera sans her signature smokey eye, penciled-in brows, bronzed skin, and lined lips that every woman coveted in the 90s.

Her stripped-down, fresh face went on to appear on multiple ad campaigns— including for The Laundress and Proenza Schouler—and red carpets without a stitch of concealer or foundation in sight. Plus, who can forget how she glowed barefaced at Paris Fashion Week last October?

So, it makes sense that the 56-year-old Baywatch star is returning to the basics and focusing on supporting her skin the best she can. Her skin-first approach isn’t a phase but a movement she’s ready to put her name and money behind. For her latest trick, Anderson is finally entering the skincare space as co-founder of Sonsie, a skin care brand she recently acquired and initially discovered through her son, Dylan Jagger Lee, and his girlfriend, Paula Bruss. Anderson’s entry into the beauty biz is a fitting progression for the 90s bombshell actress, but she hadn’t found the right match until she was introduced to the cruelty-free, vegan, and sustainability-focused Sonsie.

“I mean, people have been asking me to do skin care and beauty products, since, you know, Baywatch days, but I just was looking at it going, ‘Well, is it sustainable? Is it cruelty-free?’ And people used to think I was crazy back then,” she told WWD. “I’m glad I kind of held out this long and really found the right connection.”

The brand already has three products in its lineup: the Multi Moisture Mask ($48), Super Serum ($64), and Basic Balm ($22), but will soon launch new formulas the actress had a hand in developing over the past few months.

While we’re waiting for those to launch, shop below to get a taste of what Sonsie offers.

Shop the Best of Sonsie

Sonsie Multi Moisture Mask

Credit: Sonsie

Sonsie Super Serum

Basic Balm

Credit: Sonsie

Sonsie Bundle

Credit: Sonsie

Carol is the Associate E-Commerce Writer at ELLE.com, where she covers all things beauty. Before joining ELLE.com, she was an editor at Food Network Magazine and HGTV Magazine. She’s always on the hunt for the perfect lipstick and watches the same few comfort sitcoms (Frasier, Cheers, Seinfeld, New Girl, etc.) over and over again.